Who We Are

Journalists - Storytellers - Communications Experts - Linguists - Cyclists - Runners - Campers - Bikepackers - Backpackers - New Skiers - Avid Readers - PNW Craft Brew Consumers - Wine Lovers - Clumsy Yogis - Motorcyclists - Bike Commuters - GBBO Inspired Bakers - Gear Junkies - Adventure Seekers - Outdoor Lovers

Our Founder

Anne-Marije Rook

A very tired Rook after completing a horrendously muddy edition of the Unbound XL, a 350-mile gravel race in Kansas.

Anne-Marije Rook is a bike-loving, international journalist, editor and communications expert currently residing in the beautiful Pacific Northwest. Rook has 19 years of media experience under her belt ranging from print, digital and broadcast journalism to advocacy and non-profit management and Marketing & PR.

She’s currently the North American Editor of Cycling Weekly.

  • 19+ year of journalism experience in print, digital and radio

  • 11 years in sports journalism

  • A decade+ of digital and social media management

  • 8 years as an elite athlete

  • 3 years NGO and Non-Profit Communications Management

  • 3 years in Advocacy

  • 2 years of Marketing Agency experience

  • Misc. including:

    • Podcasting

    • Teaching

    • Video/photo production

    • Multilingual Translations

    • Personal Coaching